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Travel Retail: A Fast Route to Sales

The everlasting competition between airports and train stations is an additional reminder of the growth of the travel retail market. And today we decided to remind you of one more...
SMC Fashion

H&M's Sustainable Strategy

Swedish brand H&M will have switched to 100% use of the recycled and organic materials in production of all its products by 2030. This is stated in the report of...
SMC Fashion

Global Change Award: What if We Could Reinvent Fashion

H&M Foundation has named the winners of the annual innovation Global Change Award which determines best ideas for improving the process of clothing production. The most promising innovations were chosen...
SMC Fashion

Trending: How to wear a dress?

Femininity is always trending. And while we only think about dresses, designers and fashionistas all over the world have already expanded the horizons of our view on how to combine...
SMC Fashion

4 Arguments Why You Should Wear Dress to Work

Every morning, thousands of women face the same question: what to wear to work today? What to wear to look beautiful and stylish, feel comfortable and confident, and, at the...
SMC Fashion

"Next" Generation: Why Fashion World Revolves Around Millenials

Plush suits, printed bombers, ragged jeans and declarations of love for Justin Bieber - all these became a new direction of Dolce & Gabbana who recently sang the murals of...
SMC Fashion

2017 Most Powerful Fashion Brands

Brand Finance, the British consulting firm, has published a rating of 50 world most valuable fashion brands, based on the sales revenue, marketing investments, brand awareness, product quality, employees' satisfaction...
SMC Fashion

2017 Most Powerful Fashion Brands

Brand Finance, the British consulting firm, has published a rating of 50 world most valuable fashion brands, based on the sales revenue, marketing investments, brand awareness, product quality, employees' satisfaction...
SMC Fashion

The Biggest February Deals in the Fashion Industry

Various fashion projects from Great Britain, Germany, the USA, Canada, and Latin America got investments in February 2017. The companies have attracted the funds for expanding international sales, entering new...
SMC Fashion

Cult Shows of Paris Fashion Week History

1973: the Beginning The first Fashion Week was held in New York in 1943, in Paris thirty years later. The grand historical fashion show took place on November 28, 1973....
SMC Fashion

Love and Labels: The Most Stylish Couples of XX Century

Edward VIII and Wallis Simpson King Edward VIII abdicated the British Empire in 1936. The official version is that he could not bear the separation from his beloved, twice-divorced American...
SMC Fashion

Oscars 2017: Who Dressed the Stars for the Ceremony

Armani Prive Giorgio Armani is the absolute champion red carpet dresses of the Oscars 2017. Three nominees came to the ceremony in the outfits of his authorship: Isabelle Huppert ("Elle"),...
SMC Fashion