Autumn is a hot season for every store specializing in dresses and gowns. It requires thorough preparation way in advance – starting now! Take a look at some of the tried-and-tested tips to get your dress store ready for the 2018 fall season.

Understand what sells and update your offering

Fall is a perfect time to sell homecoming, bridesmaid and evening gowns. You can hardly have a weekend without being invited to a wedding or a homecoming party. Dress stores see tremendous traffic and sales going up during this time so make sure you can make the most of demand.

Supply new offering to your store way in advance. Don’t wait till September but look to invest in wholesale homecoming dresswholesale bridesmaid dress and wholesale evening gown right now while the wholesale prices are still the most affordable.   

Offer discounts

In the fiercely competitive apparel industry, discounts are one of the best ways to get more traffic and customers to your store. You don’t have to offer discounts of up to 50% on all of your dresses but regular promotion is very effective.

Showcase the beauty of your dresses

Showcase the quality of dresses and make the most effective presentation. Also, show clothing in real-life situations: next to the urban architecture, in the parks and squares, etc. Add a few matching accessories to create a stylish and sophisticated look and the photoshoot will be a tremendous success.

Surprise with small gifts

Add a chocolate bar to the package or a coupon with a 10% discount on the next purchase as a surprise gift. Your clients will be thrilled and will spread the word about your business among their numerous friends and colleagues.

Add more custom filters

Apart from obvious features like filtering by type of dress, price or color, it is important to add a custom size filter. Despite the apparent benefit of this feature, a lot of stores did not implement it which can put you ahead of the competition. Filtering allows customers to quickly find the right product and boosts engagement and sales.

Consider redesigning your store

Great design draws all eyes on it. But it’s also so much more than just a palette and typography. Great design is also user-friendly and makes it easy to find products and information, for first-time and returning visitors alike. Filters, featured showcases, contact and order forms – make sure you’re maximizing the space and offering all the right features at your customers’ fingertips.

SMC Fashion