How to start your own retail clothing e-store

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The pace of modern life tends to get faster and faster. We have a lot more things to do, but less time. Fortunately, information technology is here to help. Online shopping, for example, is easy, quite reliable and can save you a great deal of time. Once you give it a try, it will likely become your favorite way of buying things. Forget about problems with parking, cruising from store to store, and spending hours before you find something you actually like. No wonder there are more and more online stores. It’s good business.

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But how difficult is it to open one that sells clothing, for example? Surprisingly, it’s simple.

First, you need to think about your business strategy. What kind of clothing are you going to sell? Who are your potential clients (target audiences)? Who are your main rivals? How can you stay competitive? Do some research.

Now think about the supply chain. Since your e-store is going to focus on retail, you need a reliable wholesale supplier that offers products of adequate quality. Look at the prices and terms. Conduct preliminary negotiations and discuss relevant details. Don’t worry, there will be plenty of options to choose from, since there is competition among wholesalers as well.

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Consider the available shipping options. Shipping has to be fast, reliable yet affordable, because you don’t want to scare off your clients.

Another important aspect is your item return policy. It has to be painless. Good customer experience means more money, remember?

Time to proceed with the website itself. There are ready-to-go platforms that let you create your own online store in a matter of minutes. The essential tools – analytics, inventory, etc. – are already onboard. Just choose the skin that you like and you’re all set. By the way, in most cases you get a free trial.

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Another option is to build your site from scratch, if you have some experience in this field. Luckily, there are many e-store templates and various modules to help you. Don’t forget about reliable hosting – technical difficulties are bad for business.

Your site is ready for content? Make sure it’s unique. You need to respect intellectual rights, so you can’t just copy & paste information from other sources. Tell the audience about your store. What makes it so special? Provide detailed description of your products, use original photos.

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When done, look at your store from a client’s perspective. Is it user-friendly? Can you find answers to all of your questions? Would you buy something here? If something’s not right, try fixing it.

All set? Now it’s time to go social and tell the world about your new clothing e-store!

In case you are still looking for a reliable partner offering wholesale dresses, we are always open for cooperation.

SMC Fashion