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Trending: How to wear a dress?

Femininity is always trending. And while we only think about dresses, designers and fashionistas all over the world have already expanded the horizons of our view on how to combine...
SMC Fashion

4 Arguments Why You Should Wear Dress to Work

Every morning, thousands of women face the same question: what to wear to work today? What to wear to look beautiful and stylish, feel comfortable and confident, and, at the...
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"Next" Generation: Why Fashion World Revolves Around Millenials

Plush suits, printed bombers, ragged jeans and declarations of love for Justin Bieber - all these became a new direction of Dolce & Gabbana who recently sang the murals of...
SMC Fashion

2017 Most Powerful Fashion Brands

Brand Finance, the British consulting firm, has published a rating of 50 world most valuable fashion brands, based on the sales revenue, marketing investments, brand awareness, product quality, employees' satisfaction...
SMC Fashion

2017 Most Powerful Fashion Brands

Brand Finance, the British consulting firm, has published a rating of 50 world most valuable fashion brands, based on the sales revenue, marketing investments, brand awareness, product quality, employees' satisfaction...
SMC Fashion

The Biggest February Deals in the Fashion Industry

Various fashion projects from Great Britain, Germany, the USA, Canada, and Latin America got investments in February 2017. The companies have attracted the funds for expanding international sales, entering new...
SMC Fashion

Cult Shows of Paris Fashion Week History

1973: the Beginning The first Fashion Week was held in New York in 1943, in Paris thirty years later. The grand historical fashion show took place on November 28, 1973....
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Love and Labels: The Most Stylish Couples of XX Century

Edward VIII and Wallis Simpson King Edward VIII abdicated the British Empire in 1936. The official version is that he could not bear the separation from his beloved, twice-divorced American...
SMC Fashion

Oscars 2017: Who Dressed the Stars for the Ceremony

Armani Prive Giorgio Armani is the absolute champion red carpet dresses of the Oscars 2017. Three nominees came to the ceremony in the outfits of his authorship: Isabelle Huppert ("Elle"),...
SMC Fashion

Near Future of Fashion Retail (Part II)

In our previous article, we already mentioned such new trends in fashion retail as blurring of market segments, disappearing of seasonality, growing eco trend and unpredictable consumer behavior. What are the...
SMC Fashion

Near Future of Fashion Retail (Part I)

WGSN agency, Business of Fashion edition and McKinsy and Euromonitor International consulting companies have published their forecasts for the development of retail market in this year. How far can they...
SMC Fashion

Recycling Fashion: The Stars and Designers, Who Choose Eco-friendly Clothes

"Through recycling, waste can be reborn as something beautiful. Just imagine a world where a dress can have a positive impact on the planet!" These inspiring words Natalia Vodianova says...
SMC Fashion