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Recycling Fashion: The Stars and Designers, Who Choose Eco-friendly Clothes

"Through recycling, waste can be reborn as something beautiful. Just imagine a world where a dress can have a positive impact on the planet!" These inspiring words Natalia Vodianova says...
SMC Fashion

Wholesale Purchases: Pitfalls of Purchase in Online Stores

In recent years, shopping has become less time-consuming. You can even buy the full range of products for your offline store over the Internet, contacting suppliers or manufacturers via websites....
SMC Fashion

Legends of the Oscars: The Most Famous Dresses in the History of the Award

Marilyn Monroe in Charles LeMaire, 1951 The 50's were the time of formation of the red carpet fashion. It was time of New Look by Dior with its usual post-war...
SMC Fashion

Modern Technology in Fashion Industry: 7 Main Trends

The third forum of fashion-industry experts, organized by the largest luxury-retailer Luisa Via Roma, took place in Florence in the midst of one of the major exhibitions in men's fashion...
SMC Fashion

"Naked" Stars' Dresses You Could Neither Eat nor Sit in

Jaimie Alexander at "Thor: The Dark World" premiere, 2013 Do you remember the role of Jaimie Alexander in "Thor: The Dark World"? No? Neither do we. But everyone remembers the...
SMC Fashion

5 Inventions of Christian Dior

NEW LOOK In 1947, when Europe just started recovering after the war, Christian Dior created a silhouette that will forever go down in history as New Look. This, without doubt,...
SMC Fashion

The Birth of a Fashion Star: Melania Trump at the Inauguration Ceremony

The gossips surrounding a person who will wear the new first lady of the United States has been continued since the Trump's election. Designers, refusing to provide her services, expressed...

Who Makes French Fashion Today

Couple days ago, Simon Porte Jacquemus, the creator of Jacquemus brand, celebrated his 27th birthday. On the birthday of one of the youngest stars of the fashion world, we remember...
SMC Fashion

Closing of American Apparel: How the Most Liberal American Fashion Brand Fell

Last Thursday, Delaware court authorized the sale of the whole material and intellectual property of American Apparel for $ 88 million to the Canadian giant Gildan that specializes in wholesale of...
SMC Fashion

We Are the Luxury: Lebanese Designers, Who Won our Hearts

Couture of Middle Eastern designers has long proved itself to be the embodiment of the highest sewing skills. Handmade embroidered dresses, from which it is impossible to force the eyes,...
SMC Fashion

Visual Illusions in Clothing: Look a Couple Sizes Slimmer

What is a visual illusion in clothes? Smcfashion thinks - It is an art to control the impression through understanding psychology of visual perception. In this article we’ll tell you how it...
SMC Fashion

Fashion Legends: Heritage of Hermès

History of Hermès Fashion House began in 1837 in Paris with a workshop producing horse harnesses, which served only to representatives of the European nobility. The business was founded by Thierry Hermès....
SMC Fashion