In Brief: Little Black Dress (Cocktail Dress)

In Brief: Little Black Dress

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Little black dress also known as LBD – a simply cut black evening or cocktail dress – is an essential piece of virtually every woman’s wardrobe. Affordable, elegant and versatile, it lasts far more than just one season. It’s a must-have and a life-saver at “nothing-to-wear” times that helps fit into almost any occasion. “A little black dress allows the wearer to accentuate her physical gifts,” says André Leon Talley. This year LBD celebrates its 90th anniversary. But what’s behind this impressive track record?

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Before the 1920s black was exclusively the color of mourning and sadness. It all started to change in 1926 when American Vogue published a drawing of design by Gabrielle “Coco” Chanel. Justine Picardine described it as “an apparently simple yet elegant sheath, in black crêpe de Chine, with long, narrow sleeves, worn with a string of white pearls.” Vogue predicted that eventually the little black dress would become a uniform.

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Tasteful yet economical, LBD was quite popular throughout the Great Depression. Later, during World War II, its practicality did make it a common uniform for female civilians joining the work force. Then came Dior’s post-war “New Look” that lifted restrictions and dominated the fashion for about ten years. Hourglass shape, focus on feminine elegance and beauty.

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LBD’s most notable appearance in Hollywood took place in 1961 when Audrey Hepburn wore an exquisite dress by Hubert de Givenchy in “Breakfast at Tiffany’s”. That dress immediately became the new paragon of chic. At the same time, the younger generation preferred shorter versions, hence the variety of designs.

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The flamboyant 1970s had somewhat less room for the little black dress, but the popularity of casual fabrics in the 1980s reinvigorated it. The grunge fashion of the 90s combined LBD with sandals and boots and further expanded its target audience.

Color regained appeal in the late 1990s replacing black. But trends come in cycles, meaning that LBD would soon return. And so it did.

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From revolutionary to uniform, worn with pearls or at times with military boots, LBD made its way to become a timeless classic, just as Vogue foretold. Join the celebration of everlasting success with a new LBD! We have a rich variety of wholesale evening dresses and a lot more.

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August 23, 2018 by SMC Fashion

Vera Wang - Wedding Dresses Queen

Vera Wang - Wedding Dresses Queen

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Vera Wang – former figure-skater – is a famous fashion designer from New York best known for her wedding dress designs.

She is of Chinese descent, born and raised in New York City; has a degree in art history. Throughout her teen years she was into figure-skating. In 1971 Vera began working for Vogue. She was soon promoted to senior fashion editor and worked in this capacity for about fifteen years. She then joined Ralph Lauren as design director for accessories.

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Selecting a wedding dress turned out to be a very difficult task. The frustration pointed to a niche. This is when Vera decided to design her own wedding gown. After all, if you want something done well, do it yourself. Soon she opened her first bridal boutique. Initially it offered wedding dresses by prominent designers. Later she launched her own collection of bridal wear.

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A true talent can succeed in numerous areas. She designed a unique outfit for Nancy Kerrigan, the 1994 Olympics silver medalist. She has a very popular line of elegant evening dresses. In 2001 Vera launched her first fragrance. The same year she published “Vera Wang On Weddings” – a guide where she shares her ideas on various aspects of a wedding day. Her business continued to thrive, and today she has a number of bridal boutiques abroad, as well as collections of jewelry, lingerie, eyewear, shoes and homeware. She also has a line of affordable clothing – Simply Vera – exclusive for Kohl’s.

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The list of Vera’s regalia is quite impressive, including CFDA Womenswear Designer of the Year (2005), induction into U.S. Figure Skating Hall of Fame (2009), and Geoffrey Beene Lifetime Achievement Award (2013).

Experiments and diversification, finding the right balance between modern and traditional. Her designs are frequently worn at premiers and award ceremonies. Vera Wang and her work are often mentioned in movies and television shows.

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What is your first association with "wedding dress"? For many it's Vera Wang.

August 23, 2018 by SMC Fashion

The History of Prom

The History of Prom

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Today we are going to reminisce a little about history of prom – the event of paramount importance for each and every high school student.

All major accomplishments call for a celebration of some sort, and the end of senior (and sometimes junior) year is definitely not an exception. It marks the finish line of a year-long arduous pursuit of knowledge and entails lifted curfews, breathtaking dances, afterparties and many other ways of having fun. Short for promenade or promotional dance prom is all about showing who’s who among students. Succeeding involves best date, victorious mood, fanciest ride and, of course, finest outfit. “Dress to impress!” There will be photos that, depending on one’s performance, will be a symbol of pride or regret for many years ahead.

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Prom traces its roots back to the nineteenth century. Initially a college gathering held for a graduating class, the event worked its way to high schools. From in-house format to posh celebration in hotels and country clubs; from Sunday clothes to designer dresses; from ordinary to larger-than-life. By the 1920s and 1930s an unelaborate dance for seniors scales up into a banquet with party attire. Coverage in yearbooks since the 1930s and 1940s means greater focus on the dress code. The post-war economic development generates higher incomes, hence there is more room for extravagance. The evolution continues bringing new traditions, increasing competition and demanding more time, money and effort.

Modern proms are iconic, widely popularized in literature, movies and other media. Fashion and logistics wise some view them as a wedding rehearsal. Others may try to be (s)elected and become part of the court. There are so many opportunities! No wonder that today’s prom dress code often requires several months of careful planning and preparation. Every minute detail is vitally important and will be the key to either triumph or failure. The market quickly realized this and is offering endless options: rental, retail, wholesale, custom-tailored, you name it. Sources indicate that average prom expenses exceed USD 1,000 per family. Some students act smart, e.g. a group of girls can cost-share and buy wholesale prom dresses. Cost-effective solutions never hurt.

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We’ll see what the future holds for us. It is very unlikely, however, that prom will lose its significance. After all, this is perhaps the most important event en route to adulthood. 

August 23, 2018 by SMC Fashion

Buying directly from Chinese suppliers: pros and cons

Buying directly from Chinese suppliers: pros and cons

Buying directly from Chinese suppliers: pros and cons 1

We all love to save money. To this end, trying to get rid of all those intermediaries may seem like a good idea. The rapidly developing Chinese market has so many options, both retail and wholesale ones. However, it is not that simple. There are too many reefs in that water.

First, there’s a huge difference between “made for the US” and “made for the rest of the world”. The former is usually of decent quality, whereas the latter is often a rigged lottery. But how can you tell what’s what?

Let’s say you are interested in wholesale dresses. Get ready for description of products in “proper” English. Then there’s an issue with all those misleading product photos. They may look quite well, but how can you be sure that the quality is acceptable, the fabric is as good as it looks, and there are no well concealed defects? Who will guarantee that, say, the dying process did not involve toxic materials?

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(taken from mountainsidebride)

Finding the right size is another challenging quest: it may turn out that you need product A, size S and product B, size L for the same person. So a variety of sizes is in order. This way there’s a chance that both person X and person Y will find something that fits them.

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Have some questions? There are sellers that respond in a matter of hours. Others take days. The best part is when a long-awaited reply has no actual answer to your question.

Shipping takes time. And a great deal of patience. The cheapest options are a serious risk: fake tracking IDs, indefinite timeframe and other unexpected surprises. Placed an order closer to the Chinese New Year? There will be a delay – that’s a fact.

You managed to safely make it through all those difficulties, so let’s get to the pros. In most cases the pricing is quite attractive. If it so happens that there are no strings attached, you may strike a good deal. Expected more? Sadly, this is one of the very few advantages.

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Don’t feel like you want to take this many risks? This is what locally based companies do for you. They have reliable supply chains, actual product samples, adequate customer support and reasonable prices. The decision is yours.

August 23, 2018 by SMC Fashion

Marc Jacobs - True story

Marc Jacobs presents you, Marc Jacobs - a famous fashion designer, one of the most influential people in the fashion industry, best known for his unusual interpretations of trends in popular culture, was born in New York City in 1963.

Marc spent much of his childhood moving from place to place. When Jacobs was seven, his father died. His mother remarried and divorced several times, and each of marriages required the family to relocate. Later, Jacobs said that his mother was “mentally ill” and didn’t really take care of her kids.

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When Jacobs was a teenager, he went to live with his grandmother on the Upper West Side, neighborhood of Manhattan. Many years later, Jacobs told New York Magazine that his grandmother “was emotionally stable” and very encouraging to him. She raised his interest in fashion design, teaching him as a child how to knit.

By age 15, Marc entered the High School of Art and Design. After graduating from high school, Jacobs studied at the world-famous Parsons School of Design. In his final year, inspired by his grandmother, he designed a collection of oversized hand-knit sweaters. This graduation collection attracted much attention and received very positive reviews. Marc was awarded three of the schools highest honors.

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In 1984 Jacobs was hired by the clothing manufacturer Reuben Thomas, Inc.. This was the beginning of his career. In 1986, Jacobs designed his first collection under the Marc Jacobs label. In 1987, The Council of Fashion Designers named Jacobs "New Fashion Talent", which was one of the fashion industry’s highest honors.

In 1988, Jacobs joined sportswear label Perry Ellis as vice president and president. A few years later, the Council of Fashion Designers awarded Jacobs with The Women's Designer of the Year Award.

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In 1993, Jacobs gained worldwide recognition for his revolutionary “grunge” collection, inspired by grunge music. The collection featured the antithesis to the glamorous models then in vogue. Jacobs earned a reputation of “guru of grunge” by Women’s Wear Daily.

Marc Jacobs was appointed Louis Vuitton's creative director in 1997. For his Louis Vuitton collections, Jacobs worked with many popular artists, including Stephen Sprouse, Takashi Murakami and rapper Kanye West.

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In 2001, Jacobs launched his secondary line, Marc by Marc Jacobs. In October 2013, after the Spring – Summer 2014 collection, Marc Jacobs left Louis Vuitton to focus on his own line.

Interesting fact - Marc Jacobs has a dog Neville, a bull terrier who has his own Instagram with 123,000 followers. Neville Jacobs is one of the most followed dogs in social media.

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August 23, 2018 by SMC Fashion

Types of Fashion Styles

Types of Fashion Styles

Our style is undoubtedly more than just our clothing. It is an expression of our spirit and character. 
Properly chosen style can help us create a positive first impression. Moreover, knowing your fashion style can simplify your shopping process and emphasize your personality. 
So, which style best characterizes your personality?

  • Casual
    Casual fashion style shows a democratically dressed, practical woman, who prefers comfortable clothes that always suit the occasion. Btw, if you want some wholesale casual dresses for your business - check our Wholesale Casual Dresses Categories.


  • Classic
    Classic style expresses a sense of stability and comfort. Basic colors are black, grey and beige. It has an impeccable tailoring and clean, straight lines. Timeless classic style focuses on simple elegance.


  • Tomboy
    Tomboy style is a style for a girl who does not like to look girly. This style is about baggy shirts and unisex jeans that are usually bought in the boy section of department stores.


  • Sexy
    Sexy style shows maximum exposure of the body leaving little to the imagination. It is often accompanied with short cocktail dresses, tight fitting shorts, and high heels. 


  • Romantic
    Feminine and ladylike, romantics are often unrealistic. They prefer softness and curls. This style often includes homecoming dresses, hearts, flowers, and many cute accessories.


  • Glamorous
    Glamorous style often gets everyone’s attention. It is a precious, perfectly polished look. Bright and fabulous it is never complete without jewels, silk and satin.


  • Grunge 
    Grunge style is all about “I-don’t-care” look that includes cheap messy clothing worn in a careless way. For grunge look you will need flannel shirt, ripped denim, and combat boots.


  • Flamboyant
    "Flamboyant" is associated with drama. At most times, asymmetrical and exaggerated. The main characteristic of flamboyant is being absurdly colorful and splashy.


  • Exotic
    Exotic style focuses on something very uncommon and different for ordinary people. It is often mysterious and intriguing. The clothing style centers on rich colors, embroidery, mysterious patterns, prints, and mosaics.


  • Chic
    "Chic" is often synonymous with "trendy" or "fashionable". People who favor this style prefer stylish well-tailored garments with perfectly matched accessories.


  • Artsy
    Artsy is a style for a creative thinker. Cute artsy style admirers prefer vintage inspired handcrafted items and unusual garments.


There is a wide range of fashion styles with, at times, no clear boundaries between them. To find your own fashion style you should feel free to mix and experiment.

After all, your individuality is that what gives you confidence and a sense of comfort.

Vintage. A storehouse of Inspiration

Vintage. A storehouse of Inspiration

 "I love older things that people have used and cherished. 
They have personality, character, and soul." 
- Anna Hillegass.

Our past has always been a storehouse of inspiration. 
It is no secret that fashion always repeats itself. An increasing interest in vintage fashion indicates that fashion trends always come back.

People are constantly querying what exactly is vintage. This term was first used in the early 15th century to describe wine that was made from grapes harvested in a single specified year. Later on, people started to use this term to describe older cars that were at least 50 years old. In late 80’s and early 90’s, sellers of second hand clothing took this term to describe older clothes.
There is currently no standard that defines an exact meaning of vintage. For people who love vintage it definitely involves more than just wearing clothing from previous era. It is a spirit of the past, far gone era and a lifestyle.

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Some use such terms as antique, vintage and retro alike. However, admirers of vintage disagree about this interchangeability. Though opinions on time identification vary, usually clothing which was produced 100 or more years ago is considered antique. Vintage refers to the period from 1930 to 1965. Retro, short for retrospective, belongs to later 1970’s and 80’s.

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Places where you can buy original vintage clothing include second hand clothing shops, garage sales, flea markets, antique markets, and vintage clothing shops. Authentic vintage clothing has been previously worn. But still there are some untouched pieces that are more expensive and really hard-to-get.

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Modern commercially produced vintage clothing is available in a range of shops. This is a great option for those who admire an old style but prefer a modern interpretation. In addition, designers create almost exact copies of vintage clothing paying attention to every detail to convey a mood of the vintage era.

An interest in vintage clothing has noticeably increased since recent times. This happened mainly due to celebrities who contributed to vintage's popularity, e.g. Barbara Streisand, Winona Ryder, Sharon Stone, Lilly Allen, Kate Moss, and Julia Roberts. One of the most prominent wearers of vintage - Dita Von Teese, the queen of vintage style, is totally obsessed with it.

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Even First Lady Michelle Obama wore a gorgeous vintage Norman Norell black lace cocktail dress for Christmas.

Fashion constantly changes. Vintage inspired evening gowns, cocktail dresses, cute casual day dresses will definitely suit every woman as some looks come and go, but vintage always stays “in style”.

August 23, 2018 by SMC Fashion

History of the Wedding Dress

History of the Wedding Dress

When we think of a traditional wedding dress, we definitely imagine it in white color. However, the history of wedding dress is rooted in deep antiquity. Colors and styles of dresses for a wedding ceremony have been constantly changed throughout the years, depending on religious and cultural factors.

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In medieval times, wedding was part of a business deal when two noble families united for beneficial alliance. Wedding dress was chosen according to social status of the family. Brides from wealthy families often wore rich brightly colored dresses, furs and feathers. As the main purpose of the wedding ceremony was to demonstrate family’s prosperity, wedding dresses of those times indicated the extent of the family's wealth.

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An average bride, rarely purchased a dress specifically for the wedding day, but wore the finest she owned. Wedding was a special occasion even for those who had limited means. Brides from the poorest families wore their church dresses on the wedding day.
It should be mentioned that white color was not a popular choice for wedding gowns at that time. White was associated with religion and clergy, symbolizing virginity and faithfulness. Thus, white gowns were worn by members of Catholic Church and women who devoted their lives to God in monasteries.

White wedding dress became popular only after Alexandrina Victoria, Queen of the United Kingdom, married Prince Albert of Saxe-Coburg and Gotha in 1840. Victoria wore all white gown made from heavy silk satin for the ceremony. It was considered a very unusual choice at that time. However, many other brides all over Europe and America began wearing white wedding dresses in accordance with the Queen's choice. Some women still chose to get married in other colors, but the tendency for white was established.

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In Eastern cultures, brides preferred to wear red wedding dresses for the ceremony, as red was considered to be the color of luck and auspiciousness. This tradition continues to this day.
In China, bride may wear white wedding dress following Western traditions, but for the formal part of the banquet, she will change into red.

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In Japan, brides usually wear several dresses throughout the ceremony. Traditionally, white color symbolizes death in Japan. In commemoration of the previous life, bride wears white wedding gown and changes it into red kimono during the ceremony to symbolize her rebirth in new family.

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After all, every woman wants to have perfect wedding dress, regardless of its style and color. Many little wedding accessories may be partially forgotten, but the wedding dress is the only memory that never fades.

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August 23, 2018 by SMC Fashion

Yasmina Rossi's true beauty

Yasmina Rossi's true beauty


“And the beauty of a woman with passing years only grows”

- Audrey Hepburn

  Today, Smcfashion will tell you about Yasmina Rossi. Beauty stereotypes are constantly shifting and they can hardly reflect the true essence of it. True beauty is never related to shape, color, or age. True beauty is defined by the way you perceive yourself.

The story of an American model of French descent Yasmina Rossi is totally different from the stories of her colleagues. Yasmina started her modeling career when she was over 40. Now she is 60 and her beauty only keeps growing with age.

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Yasmina Rossi was born in France in 1955. She was raised on the Mediterranean island of Corsica and lived in many places including Europe, South Africa and North America. At 45 Yasmina relocated to New York and started her modeling career.

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Yasmina Rossi is a successful model, photographer, and proud grandmother of two beautiful kids. She is fluent in French, English and Italian. She likes hiking, jogging and windsurfing, but most of all, she likes to break the barriers.

This gorgeous grey haired model never had any plastic surgery. She is proud of her wrinkles and views them as her advantage. Her beauty routine is rather common. She prefers to preserve her beauty naturally.

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Yasmina believes that the secret of everlasting beauty is simple. First, you should be who you are, not what others want you to be. It makes you special. Second, eat healthy foods and get into sports. Yasmina has been practicing yoga for over 30 years. And the last one - take care of your skin and hair. Rossi is very proud of her long silver grey hair. She never colored it because she knew it was her main distinctive feature. Once, Yasmina received a proposal for better deal from a famous cosmetic company. The only requirement was to dye her hair. However, Yasmina denied this offer. She said that money could not buy her freedom and happiness.

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Now Yasmina Rossi effortlessly poses for Yves Saint Laurent and Marks & Spencer. She looks flawless in evening gowns and pencil dresses alike. She became an inspiration for many women all over the world. Yasmina proves that a woman over 60 can be proud of her body and that beauty cannot be measured with age. As the saying goes, “True beauty comes from within”.

August 23, 2018 by SMC Fashion

Lee Alexander McQueen |

Lee Alexander McQueen

Lee Alexander McQueen - Behind every successful man, there are many unsuccessful years. 1

Behind every successful man, there are many unsuccessful years. 

Today, Smcfashion will tell you the story of Lee McQueen, who would later be known as Alexander McQueen, is not much different from the stories of other famous designers. Lee was born in 1969 in Lewisham, London. Being the youngest child in a working class family, he could hardly expect to achieve any distinctive success. 
Lee's parents considered sewing as an improper interest for a boy. They could not assume that their plump reserved child would someday become one of the most influential designers in fashion industry. 
At the age of 16 McQueen left school and started working as an apprentice in “Anderson & Sheppard” wholesale dresses Atelier. A couple of years later, he settled down in “Angels and Bermans” theatrical workshop. The position of costumier helped McQueen to find his own niche and set his further direction.
While working for a famous designer Koji Tatsuno in Japan, McQueen earned a reputation of an expert in creating an immaculately tailored look. 

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Having returned to England after some time, McQueen entered Central Saint Martin’s College of Art and Design. His 1992 graduation collection was a resounding success for fashion industry. Isabella Blow, a fashion stylist, who would later become McQueen’s muse, instantly bought his collection and persuaded McQueen to change his name to more sounding Alexander.
Being a total introvert, Alexander McQueen had a small circle of friends. Isabella Blow was his closest friend and companion. However, she was a very complicated person inclined to depressions. In May of 2007, Isabella committed suicide. Her death was a real blow for McQueen. Later, he dedicated his Spring/Summer collection “La Dame Bleue” to departed Isabella.  

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In 1996, Alexander McQueen was appointed as head designer of Givenchy. Не was called “the hooligan of English fashion” for his unconventional runway shows. He was the youngest designer who won the title “British Designer of the Year”. 
In 2000, McQueen took a place of creative director of Gucci. The Council of Fashion Designers named McQueen “International Designer of the Year” in 2003. 
McQueen’s runway shows entirely changed the vision of fashion itself. First, he told an enchanting story, and then he presented clothing. Celebrities and ordinary people, retail and wholesale dresses vendors – everyone wanted a piece of McQueen’s art.  

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Alexander McQueen was attracted by the aesthetics of death in his art, demonstrating witches, vampires, animated mannequins in his collections.  McQueen’s favorite character, which passed through many runway shows, was the skull. Image of the skull became the main distinctive feature of his clothing line.   

Lee Alexander McQueen

On 11 February 2010, Alexander McQueen was found hanged in his house in London. He left a note where he asked to look after his dogs. Later, McQueen’s friends told that he "was doing a lot of drugs and was very unhappy". 
Alexander McQueen’s brand exists to this day, but unfortunately, without its founder.

August 23, 2018 by SMC Fashion